Sustainability is one of the pillars of CNMI’s strategy and it is an area in which it has been active for years, with the company’s values upheld through the creation of a Work Group whose members include Bottega Veneta, Ermenegildo Zegna, Fendi, Gianni Versace, Giorgio Armani, Gucci, Loro Piana, Moncler, OTB, Prada, Salvatore Ferragamo, Valentino.
CNMI’s commitment to sustainability in fashion began in 2012, with the publication of the ‘Manifesto of sustainability for Italian fashion’, setting forth a 10-point plan which is followed this day. This includes designing long-lasting products with minimal environmental impact, using raw materials with a high environmental and social value and minimising the consumption of energy and natural resources.
This 10-point plan was followed by the publication of ‘Guidelines on eco-toxicological requisites for clothing, leather goods, footwear and accessories’ (February 2016), ‘Guidelines for Sustainability in retail’ (September 2017), ‘Guidelines on the eco-toxicological requirements for chemicals mixtures and industrial discharges’ (March 2018), the ‘Global Sustainability Report - Sustainability matters, but does it sell?’ (2019) in collaboration with Mc Kinsey & Company; and the ‘Manifesto on Diversity and Inclusion’ (2019).
The objective of CNMI is to continue to work towards achieving the goals and vision of the ‘Manifesto of sustainability for Italian fashion’. CNMI is carrying forward mass communication, education and training initiatives across the entire industry to ensure that sustainability becomes an integral part of the world’s perception of Italy and Italian fashion. As part of this strategy, the Green Carpet Fashion Awards Italia, is designed to re-launch the brand Made in Italy and its commitment to ethics and sustainability.