In 2013, in line with its fundamental values, Chopard launched The Journey to Sustainable Luxury, a multi-year programme deepening its engagement in sustainable luxury, by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices. Since July 2018, it has also been the first luxury watch and jewellery Maison to start using 100% ethical gold in the production of all its watches and jewellery. Today, the family Maison, run by the Scheufele family, employs more than 2,000 people through its 14 subsidiaries around the world. Independent and vertically integrated, Chopard controls its entire production process from design to finished product. It has a network of 1,000 points of sale, including 155 dedicated boutiques.