Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.
From satellite to web.
The FASHION CHANNEL library is considered one of the largest collections of fashion videos in existence, both in terms of quantity and quality, with over 10,000 fashion shows from major fashion cities around the world.
At the end of 2010, in order to make its library more usable, FASHION CHANNEL began digitising its archive of fashion shows and events from 1982, became a "Premium Partner" of Youtube, bringing the channel www.youtube.com/fashionchannel to be a reference point in the "Fashion & Style" sector.
More than 37,000 videos, viewed worldwide by enthusiasts, with around 100 million views per month, put Fashion Channel in 1st place in the world for views of the Fashion industry's certified YouTube channels.
With this operation, FASHION CHANNEL has become even more an indispensable online search service for fashion and lifestyle content available to professionals in the sector, students at fashion and design academies and all enthusiasts.
The proposal to UNESCO to recognise FASHION CHANNEL's library as "Memory of the world" is at an advanced stage, depositing a copy at the UNESCO headquarters in New York, available for all "educational" initiatives aimed at training and informing students from all over the world.
The videos are presented on the Youtube channel using modern cataloguing criteria, constantly updated 365 days a year.
An immense archive that is regenerated every season with the contribution of content from all the most prestigious occasions in the fashion industry, making FASHION CHANNEL the ideal partner of the sector, available on the main distribution platforms.
This tool makes it possible to carry out in-depth analysis of any topic in the fashion industry very quickly, with original videos, interviews, backstage, comparisons and accurate analysis.